Link building is an inevitable part of SEO. If you haven’t employed link building strategies in your business tactics, there are chances you might miss a large part of the potential business opportunities. Link building strategies help you execute marketing campaigns that will bloom your business.
Before your business enters into a link building realm, you should have a proper understanding of what it is and how it will benefit your business growth. It is undoubtedly beneficial for your website, but if it is not executed in the right way, it can cause severe damages to your site and brand.
How Can Link Building Help Your Business Grow?
It is important to know about links since they’re the crux part of the link building strategy. A perfect link has two essential parts, and each part has some specific functions to do.
A strong backlink profile consists of natural links from relevant and authoritative sites. Backlinks are considered to be one of the most important ranking signals. An increase in the number of quality inbound links to your website can increase your chances of ranking on SERPs.
Link building helps you to build relationships across the world. It involves outreach to other relevant services and websites in your industry. The common goal of outreach is to build links to your website by doing guest blogging; also, it will help you enhance your relationships with thought leaders and key influencers in your industry.
A good link building helps you to build your brand and get your services widely recognized in the field. Suppose if you publish quality content based on data and statistics, you have a reasonable possibility of getting acknowledged in your industry. When you outreach to other sites and ask them to link back to your website, you’re showing them your best skills and asking them to spread the word.
Link Building Strategies That Grow Your Business:
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Quality Content Over Quantity
Quality of content determines the success of your link building tactics. Publishing quality content on your site is always one of the best effective ways to generate more backlinks. Quality of content makes your website more visible in SERP, and it leads to other sites linking to your site naturally. This means without much effort, your site will be mentioned by other sites, and you’ll get more inbound links to your website. Hence, you can publish quality content on a website with higher domain authority.
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Link Quality Over Quantity
Always give more importance to link quality than quantity. From Google’s perspective, building 8 – 10 high-quality backlinks from authoritative websites will give you more credit than building a ton of low-quality backlinks from sites with low DA. Remember to include relevant anchor text. For example, an anchor text “Quora Ads” leading to your contact us page is a big NO.
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Build a Variety of Inbound Links
Google updates its rules and algorithms every now and then. Therefore, focusing on one way of link building can be a risky operation. If not followed up with Google’s link building scheme, sites with only one or two link aggregation strategies will end up getting penalized, and their years of effort will be wasted. So better look for a variety of link building strategies from relevant services.
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Build Within a Constant Rate (Link Velocity)
Building hundreds of backlinks in one month will get you penalized. When building more links, you should stick with a consistent range. Building hundreds of links in a month and then staying inactive for another month might get you penalized. Creating and following a good link building scheme along with a content strategy will grow your website’s authority over time, and the links will look more natural.
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Measure Your Changes
Follow up with your website’s analytics after every link building scheme is taken into action. Learn what strategies gave you good results and twitch them for better results in the future. Learn what strategies gave you poor results, and observe how you can improve them. Keep an eye on current trends, and your competitor’s link building games.
Link building strategies that lead to Google penalization:
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Trading Links
Google is getting smart year over year. While it may consider trading links with high-quality, authoritative sites is okay, on the other hand, trading links with irrelevant, low-quality sites may end up in spam. It’s not considered a real SEO value to your site. It is okay to collaborate and link exchange with other sites, but also keep in mind the other side effects of this lazy approach to link building.
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Do Not Mention Same Keywords Repetitively
Maybe you want to build more traffic to a specific page. In this case, chances are you’re mentioning the same keyword again and again in your “anchor text.” This approach will result in penalization. To avoid this, you can change the keyword, or build traffic to other pages of your website also.
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Unnatural Links
Unnatural links are the ones coming from Private Blog Networks (PBNs), footer links, over-optimization, automated link building, and reciprocal link building. Google wants its users to be guided naturally through links that are most relevant to what they are searching for. If you’re speculated to be obtaining backlinks for other purposes opposed to this goal, you will be penalized.
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Hidden and Broken Links
It doesn’t matter if they are inbound links or outbound links; broken links can badly affect your website ranking. Google doesn’t want you to lead people into a dead page. And of course, you don’t want it either. If you’re a large site, you can use specific tools such as Sitechecker and Ahrefs to check if any broken links are present on your website.
To Sum Up
Link Building plays a significant role in the growth of your brand. A well designed and executed backlink building strategy can lead your websites to the heights of glory, to make sure you have a sustainable online presence in your niche. Start with a well-researched study on your competitor’s link building strategy, as this will give you more ideas on how to’s in your plan. Keep up with Google’s algorithm changes, because what may work today may not work tomorrow. Be adaptable to new changes, and lead your link building game!
